Jonah Weiner and Erin Wiley, the husband-and-wife team behind Blackbird Spyplane, find they must consciously work to prevent their business from consuming their personal life. They actively try to carve out space and time where they are not discussing the newsletter, a key challenge when your co-worker is also your spouse.
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The primary function of setting professional boundaries isn't to reject external opportunities. Instead, it's a proactive strategy to protect your time and energy for what you've defined as most important, ensuring you remain present and aligned in your own life.
To maintain performance over the long term, Canva's CEO deliberately creates strict boundaries between work and life. By removing email from her phone, she can be "all in" when working at her laptop and "all out" when she's not, allowing for true mental separation and recovery.
It's common for entrepreneurs to find that when their business excels, their home life is in chaos. This isn't a coincidence but a "success tax" paid by the neglected domain. The solution is to build systems that support both areas simultaneously, preventing one's success from causing the other's failure.
The host uses a "30/30" rule for her marriage: 30 minutes of play and 30 minutes of intentional conversation. Co-founders can adapt this to build rapport and tackle strategic issues. This structured check-in prevents important, non-urgent conversations from being postponed, ensuring long-term alignment.
The common view of boundaries is a wall to keep work out. A better framing is a structure that keeps you *in* your life. A "no work on my phone" rule is not just about stopping your team; it's about ensuring you are fully present for personal moments, like when your child enters the room.
To manage the demands of a side-hustle SaaS, Accel Events' co-founders strategically staggered their personal commitments. They scheduled date nights on different days so one founder was always 'on call' for customer support—a crucial tactic since their main customers ran events on nights and weekends.
The primary goal in a family-run business should be preserving relationships, as work provides meaningful time together. Choosing money or ego over family creates tension. Often, the real friction stems from a perceived lack of respect, not just financial disagreements, which can poison the dynamic.
Don't let the cofounder dynamic run on autopilot. Proactively establish "vows"—commitments on decision-making and conflict resolution. Then, create a regular relationship rhythm for check-ins. This practice of stepping "onto the balcony" to observe the relationship is crucial for long-term health and success.
There is no universal standard for "balance." Instead of chasing a perfect equilibrium, entrepreneurs should communicate openly with partners about fluctuating work demands. Some weeks will be intense, while others can be dedicated to relationships. The key is intentionality and communication, not a static, mythical state.
The concept of "work-life balance" is a fallacy. Instead, successful leaders integrate their life and work. This means creating firm boundaries and non-negotiable personal rituals, like a morning routine, to give to yourself first before you can effectively give to anybody else.
