To maintain team morale and respect, family members in the business must hold themselves to a higher standard. This means working harder, arriving earlier, and never asking for exceptions, ensuring the team sees their position is earned through merit, not just their relationship to the owner.
When running a business with a spouse while raising children, the business can easily "steamroll" personal time. It's crucial to establish firm boundaries to prevent work from disrupting family vacations and time with kids, as that time passes quickly and is irreplaceable.
There's a common tendency to push women entering a family business into accounting or office management roles. Instead, they should identify roles that spark joy and align with their passions, like marketing or sales, to avoid getting stuck in a position they don't love.
While complementary strengths are valuable, it's critical for partners to identify skills they both lack. Recognizing these shared blind spots is key to knowing when to bring in an employee, mentor, or coach to fill the gap, preventing the business from stalling in those areas.
A key advantage for couples in business is when their skill sets are complementary. This natural synergy allows them to "share the load" effectively by splitting responsibilities according to their innate talents, helping the business go "further faster" than a single owner could.
When you live and work with your partner, business conversations can consume every moment. Engaging in immersive hobbies, like learning to fly or riding ATVs, creates a mandatory mental shift. These activities force focus away from work, preserving both the relationship and personal sanity.
Social media's "highlight reels" create pressure to build massive companies. Instead of chasing vanity metrics, owners should define what success looks like for them personally. A profitable company that affords a great life is often a better goal than a stressful, high-growth venture that doesn't align with your values.