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Instead of selling equity for personal liquidity, Madison's founders sold a 10% GP stake to a strategic investor. This capital and partnership provided the credibility and firepower needed to compete against giants like Blackstone and Apollo in the M&A market, enabling them to acquire other asset managers.

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Selling 100% of a company isn't the only exit. Founders can take "multiple bites of the apple" by selling a majority stake but retaining significant shares. This allows them to benefit from future sales or an IPO under new ownership.

Because GP stakes funds are perpetual, sellers need a secondary market to exit. By investing with all major players (Dyal, Blackstone, etc.), CAZ became the neutral, pre-approved buyer for these illiquid assets. This positioning allows them to bid quickly, with deep information, and win deals efficiently.

Unlike larger, more transactional deals, mid-market GP stakes investors win by becoming the "partner of choice." The target firms need both capital and operational expertise, allowing the investor to differentiate on value-add capabilities and avoid competing solely on offering the highest valuation.

Recognizing that banks poorly served the private credit industry's need for leverage, Madison created a new business line to provide back-leverage to other private lenders. This "lender to the lenders" model, underwriting each asset individually, has become a massive, scalable growth engine competing directly with major investment banks.

When a private equity firm sells a passive stake of itself (the GP) to a large investor, it's often a negative signal. This ownership change frequently triggers a shift towards asset gathering and strategy proliferation, diluting the focus that generated the initial "great funds."

Top-performing, founder-led businesses often don't want to sell control. A non-control investment strategy allows access to this exclusive deal flow, tapping into the "founder alpha" from high skin-in-the-game leaders who consistently outperform hired CEOs.

To kickstart a critical funding round, Ladder's co-founder needed to lead with his own cash but was tapped out. He creatively found liquidity by convincing the GP of a fund he was an LP in to let him sell his stake to another investor, who then also joined the new round.

After a devastating anchor deal collapsed, the intermediary who pitched it joined a hedge fund and gave Madison its next opportunity: a JV to buy and restructure distressed loans. This pivot, born from failure, allowed them to capitalize on banks offloading bad debt and became a core part of their growth strategy.

After discovering that buyers of their portfolio companies were achieving 3x returns, TA shifted its strategy. Instead of selling 100%, they now often sell partial stakes. This provides liquidity to LPs and de-risks the investment while allowing TA to capture significant upside from the company's continued compounding growth.

At their lowest point in 2009, Madison agreed to give up 50% of the firm for a $50M anchor commitment from a REIT that refused to cover overhead. When the REIT backed out, it felt devastating but ultimately prevented a catastrophic dilution of the business, highlighting the danger of negotiating from weakness.

Madison Realty Sold a 10% GP Stake to Fund M&A and Compete with Blackstone | RiffOn