Avoid creating under the pressure of a recent post's performance by building a backlog of content. Publishing work that was created weeks ago detaches your current creative state from immediate results, preventing desperate or reactive work.
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The pressure of a "weekly series" can be paralyzing. Instead, view it as building a library of evergreen assets. The effort diminishes over time as the library grows, and you can leverage and repurpose your best content "reruns" to generate leads.
Focus all creative energy on producing one high-quality piece of content weekly, such as a newsletter. Then, systematically repurpose and distribute it across all other platforms (YouTube, X, TikTok). This maximizes reach and ensures consistent quality while minimizing creative burnout.
Instead of ad-hoc brainstorming, implement a structured weekly meeting to review an ideation backlog. Explicitly separate ideas into "relevancy-based" (e.g., Super Bowl) and "evergreen" categories. This ensures you capitalize on timely trends while consistently building a bank of long-lasting content.
Establish a formal weekly meeting to vet all incoming content ideas from a shared repository. Critically, categorize ideas as either time-sensitive (e.g., a Super Bowl reaction) or evergreen. This ensures you capitalize on timely events while building a bank of content that can be written ahead of schedule.
Instead of only planning future content, systematically tag every published piece with its topic, performance metrics, and the pain point it addresses. This creates a data-rich, reusable library that allows you to identify and remix your most successful content ideas.
Constantly creating daily content to stay relevant is a business-killing treadmill. Instead, focus on building foundational, long-shelf-life assets like blog posts or podcast episodes. This evergreen content solves real problems and can be discovered for years, providing lasting value and leads without daily effort.
The pressure to constantly record new episodes stunts content quality and distribution planning. A crucial tactic is to batch-record and bank at least half a season's worth of episodes before the show goes public. This creates a buffer that prevents burnout and allows for more thoughtful execution.
After posting your initial 15 'storefront' pieces, create but do not post at least 14 more. This content buffer allows you to maintain consistency and focus on engagement after launch, preventing the immediate pressure of daily creation that leads to burnout.
Avoid the week-to-week content grind by creating a four-week buffer of scheduled posts or episodes before you go live. This runway provides consistency for your audience and protects you from burnout or unexpected life events that disrupt your creation schedule.
Instead of only planning future content, create a database (in Notion or a Google Sheet) of all published assets. Tag each piece by topic, pain point, and performance metrics (likes, shares, open rates) to systematically identify what resonates and should be repurposed.