Instead of only planning future content, create a database (in Notion or a Google Sheet) of all published assets. Tag each piece by topic, pain point, and performance metrics (likes, shares, open rates) to systematically identify what resonates and should be repurposed.
Instead of one monolithic pitch deck that gets tweaked for each client, break it into modular components within a shared environment like Canva. Your team can then quickly assemble a tailored presentation by combining relevant modules, increasing personalization and efficiency for each pitch.
Escape the content creation treadmill. An effective strategy is to produce a small number of high-quality, high-performing pillar assets. These core ideas can then be endlessly remixed into different formats and angles, maximizing their impact and reducing the need for constant net-new creation.
Marketing teams can become echo chambers. To generate unique content, actively invite people from other departments and diverse demographics (e.g., a Gen Z employee) into your ideation sessions. They provide fresh perspectives that marketers often miss, leading to more resonant content.
Establish a formal weekly meeting to vet all incoming content ideas from a shared repository. Critically, categorize ideas as either time-sensitive (e.g., a Super Bowl reaction) or evergreen. This ensures you capitalize on timely events while building a bank of content that can be written ahead of schedule.