To turn passive listeners into an active community, Klue created a feedback loop for their podcast. After each episode, the brand and creators posted on LinkedIn asking the audience to vote for their favorite segment. This coordinated effort boosted engagement and provided valuable feedback for future episodes.
Instead of creating everything from scratch, Klue's Compete Network began by aggregating content and partnering with existing thought leaders. They provided the production 'plumbing,' allowing creators to focus on their expertise, which accelerated the network's growth and value.
Truly creative and effective B2B entertainment doesn't come from open-ended brainstorming. Instead, it thrives within the constraints of a well-defined strategic narrative or product message. This 'box' provides the necessary guardrails to ensure the content is both entertaining and strategically relevant.
For content without direct attribution, prove its value by systematically collecting qualitative feedback. Create a 'Trophy Room'—a document with screenshots of positive social media comments, Gong call mentions, and Slack messages—to tell a compelling story of impact beyond hard metrics.
To get leadership buy-in for a new media project, use a two-step pitch. First, show a best-in-class example from another company to paint a clear vision of the desired outcome. Second, explicitly anchor your project to a core strategic narrative or go-to-market message for that quarter.
The pressure to constantly record new episodes stunts content quality and distribution planning. A crucial tactic is to batch-record and bank at least half a season's worth of episodes before the show goes public. This creates a buffer that prevents burnout and allows for more thoughtful execution.
To innovate on distribution, small teams must first 'build the plumbing'—a reliable, repeatable system for standard tasks like clipping and scheduling. Automating the basics reduces cognitive load, freeing up mental energy for higher-level creative strategies like launch teasers and audience engagement.