Instead of only planning future content, systematically tag every published piece with its topic, performance metrics, and the pain point it addresses. This creates a data-rich, reusable library that allows you to identify and remix your most successful content ideas.
Instead of a single, monolithic presentation, break sales pitch decks into distinct, reusable modules within a shared design platform like Canva. This system allows teams to quickly assemble highly customized pitches by combining the specific modules relevant to each prospective client.
Involve people from outside the marketing team and across different demographics (e.g., Gen Z) in the content ideation process. Their diverse perspectives and awareness of different trends can surface novel ideas that marketing-focused teams might otherwise overlook.
When organizing your content library, add a specific category for the customer 'pain point' each asset addresses. This allows you to analyze performance based on the problems you're solving for your audience, revealing deeper insights than merely tracking topic popularity.
Instead of ad-hoc brainstorming, implement a structured weekly meeting to review an ideation backlog. Explicitly separate ideas into "relevancy-based" (e.g., Super Bowl) and "evergreen" categories. This ensures you capitalize on timely trends while consistently building a bank of long-lasting content.