When prompted, Elon Musk's Grok chatbot acknowledged that his rival to Wikipedia, Grokipedia, will likely inherit the biases of its creators and could mirror Musk's tech-centric or libertarian-leaning narratives.

Related Insights

Social media algorithms amplify negativity by optimizing for "revealed preference" (what you click on, e.g., car crashes). AI models, however, operate on aspirational choice (what you explicitly ask for). This fundamental difference means AI can reflect a more complex and wholesome version of humanity.

There is emerging evidence of a "pay-to-play" dynamic in AI search. Platforms like ChatGPT seem to disproportionately cite content from sources with which they have commercial deals, such as the Financial Times and Reddit. This suggests paid partnerships can heavily influence visibility in AI-generated results.

Wikipedia was initially dismissed by academia as unreliable. Over 15 years, its decentralized, community-driven model built immense trust, making it a universally accepted source of truth. This journey from skepticism to indispensability may serve as a blueprint for how society ultimately embraces and integrates artificial intelligence.

If your brand isn't a cited, authoritative source for AI, you lose control of your narrative. AI models might generate incorrect information ('hallucinations') about your business, and a single error can be scaled across millions of queries, creating a massive reputational problem.

AI models tend to be overly optimistic. To get a balanced market analysis, explicitly instruct AI research tools like Perplexity to act as a "devil's advocate." This helps uncover risks, challenge assumptions, and makes it easier for product managers to say "no" to weak ideas quickly.

Microsoft's AI chief, Mustafa Suleiman, announced a focus on "Humanist Super Intelligence," stating AI should always remain in human control. This directly contrasts with Elon Musk's recent assertion that AI will inevitably be in charge, creating a clear philosophical divide among leading AI labs.

A comedian is training an AI on sounds her fetus hears. The model's outputs, including referencing pedophilia after news exposure, show that an AI’s flaws and biases are a direct reflection of its training data—much like a child learning to swear from a parent.

As models mature, their core differentiator will become their underlying personality and values, shaped by their creators' objective functions. One model might optimize for user productivity by being concise, while another optimizes for engagement by being verbose.

The AI debate is becoming polarized as influencers and politicians present subjective beliefs with high conviction, treating them as non-negotiable facts. This hinders balanced, logic-based conversations. It is crucial to distinguish testable beliefs from objective truths to foster productive dialogue about AI's future.

Before ChatGPT, humanity's "first contact" with rogue AI was social media. These simple, narrow AIs optimizing solely for engagement were powerful enough to degrade mental health and democracy. This "baby AI" serves as a stark warning for the societal impact of more advanced, general AI systems.