Jetpack company Gravity is commercializing its futuristic technology through practical, high-value niches. Instead of focusing on consumers, its go-to-market strategy targets defense applications, like boarding ships, and media opportunities. It also runs a training school to create a skilled pilot base for these operations.

The conflict in Ukraine exposed the vulnerability of expensive, "exquisite" military platforms (like tanks) to inexpensive technologies (like drones). This has shifted defense priorities toward cheap, mass-producible, "attritable" systems. This fundamental change in product and economics creates a massive opportunity for startups to innovate outside the traditional defense prime model.

The proliferation of drones is fueled by consumer electronics. Companies like Qualcomm and Nvidia provide powerful "system on a chip" components and even reference designs, making it easy for non-state actors and smaller nations to build and deploy advanced military hardware that was previously inaccessible.

In defense technology, smaller is often better. The ideal platform is the most compact one that can still perform its intended mission. This approach provides significant advantages in stealth, manufacturing cost, logistical footprint, and speed of proliferation.

Tech companies often use government and military contracts as a proving ground to refine complex technologies. This gives military personnel early access to tools, like Palantir a decade ago, long before they become mainstream in the corporate world.

The defense tech sector is experiencing a perfect storm. This 'golden triangle' consists of: 1) Desperate customers in the Pentagon and Congress seeking innovation, 2) A wave of experienced founders graduating from successful firms like SpaceX and Anduril, and 3) Abundant downstream capital ready to fund growth.

The venture capital mantra that "hardware is hard" is outdated for the American Dynamism category. Startups in this space mitigate risk by integrating off-the-shelf commodity hardware with sophisticated software. This avoids the high capital costs and unpredictable sales cycles of consumer electronics.

Moving from a science-focused research phase to building physical technology demonstrators is critical. The sooner a deep tech company does this, the faster it uncovers new real-world challenges, creates tangible proof for investors and customers, and fosters a culture of building, not just researching.

Unlike mass manufacturers, defense tech requires flexibility for a high mix of low-volume products. Anduril addresses this by creating a core platform of reusable software, hardware, and sensor components, enabling fast development and deployment of new systems without starting from scratch.