Your best reps are often "unconsciously competent" and can't explain their own success. Before an SKO, leaders must help these individuals deconstruct their process and build a prescriptive presentation, translating their individual "art" into a replicable science for the entire sales team.

The "Camcorder Method" bypasses writing SOPs. By recording a task, founders create a video asset that a new hire can watch, learn from, and then use to document the official process themselves. This confirms their comprehension and saves the founder's time.

Writing detailed documentation is a task most employees avoid. By recording a quick video walkthrough of a process (e.g., how to pull a report), that video can be shared, referenced, and then automatically transcribed by AI into a structured SOP, eliminating the friction of manual writing.

Instead of traditional classroom training, Stone would take new salespeople on live sales calls. They'd observe him, attempt a pitch themselves, and receive immediate feedback. This rapid, immersive cycle built competence and confidence quickly, even for those without a college degree.

True expertise in training is demonstrated by simplifying complex processes, not by showcasing complexity. Friedrich's Law states that while people tend to make simple things complex, genius lies in making complex concepts simple and accessible for others to execute successfully.

Overcome the hurdle of documenting processes by recording a screen-share video of yourself performing a task while talking through the steps. AI tools can then automatically convert the recording into a written playbook, eliminating the need to set aside dedicated writing time.

Instead of writing Standard Operating Procedures (SOPs) yourself, use the 'camcorder method.' Record yourself performing a task while explaining your process. Have the new hire watch the video and create the formal documentation. This not only saves you time but also serves as a test to see if they understood the task.