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  1. The Martell Method w/ Dan Martell
  2. How to Scale Your Business (Full Course)
How to Scale Your Business (Full Course)

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell · Nov 12, 2025

Stop being a chaos builder. Become an empire builder with this 6-phase framework for scaling your business predictably and profitably.

Core Values Must Function as a System to Hire, Inspire, and Fire Talent

Values are not just words on a wall; they are an active management system. They should be a filter in the hiring process, a reason for public celebration when embodied, and a non-negotiable standard for performance. A company's true values are defined by the behavior it is willing to tolerate.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

Hire to Buy Back Your Time, Not Directly for Business Growth

The primary goal of hiring should be to reclaim the founder's time from low-value tasks. This frees up the business's most valuable asset—the founder—to focus on high-leverage activities that truly drive growth, rather than simply adding capacity.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

Use the 'Buyback Rate' to Mathematically Justify Delegation

Calculate your effective hourly income, then divide it by four. This number is your 'buyback rate'—the maximum you should pay someone per hour for a task. If you can delegate a task for less than this rate, you achieve a 4x return on your time, making delegation a financially sound decision.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

A 'Decision Ladder' with Pre-Approved Spending Limits Unlocks Team Autonomy

Create a clear hierarchy of spending authority to eliminate decision bottlenecks. For example, any employee can spend up to $50 to solve a customer problem, managers up to $500, and directors up to $5,000, no questions asked. This empowers the team to make swift decisions without waiting for approval.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

Apple's Steve Jobs Exemplified the 10-80-10 Rule for Creative Delegation

For creative projects, founders should own the first 10% (ideation) and the final 10% (integration), delegating the middle 80% (execution). This framework, used by Steve Jobs with his design team, allows leaders to set direction and add their final touch without micromanaging the core creative process.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

Delegate Documentation by Having New Hires Create SOPs from Recordings

Instead of writing Standard Operating Procedures (SOPs) yourself, use the 'camcorder method.' Record yourself performing a task while explaining your process. Have the new hire watch the video and create the formal documentation. This not only saves you time but also serves as a test to see if they understood the task.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

Eliminate Problem Escalation With the '1-3-1' Rule for Decision Making

To empower your team, enforce the '1-3-1 rule' for problem-solving. Before anyone can escalate an issue to you, they must define the one problem, research three potential solutions, and present their single best recommendation. This forces critical thinking and shifts the team from problem-spotters to problem-solvers.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago

Your Company Vision Is Only Effective When Repeated Until Your Team Can Mock You for It

A vision must be a tangible, visual artifact—like a diagram on the wall—that paints a clear picture of the future. True alignment only occurs when the leader repeats this vision so relentlessly that the team can make fun of them for it. If they can't mimic your vision pitch, you haven't said it enough.

How to Scale Your Business (Full Course) thumbnail

How to Scale Your Business (Full Course)

The Martell Method w/ Dan Martell·3 months ago