Despite a 9.1% year-over-year increase in nominal sales, Black Friday data reveals consumers bought 4.1% fewer items and dramatically increased their use of "Buy Now, Pay Later" services. This indicates that inflation, not strong consumer health, is driving top-line revenue growth for corporations.

Positive macroeconomic indicators mask the reality that over half of Americans live paycheck-to-paycheck. This "economic precarity" should be the central problem to solve. Instead, it's often a vulnerability that FinTech companies are designed to exploit for profit.

Navy Federal's data reveals that middle-class spending on the low-cost e-commerce site TEMU has "nosedived." This shift away from even the cheapest online options indicates that this demographic has exhausted its excess savings and is now under significant financial pressure, forcing them to consolidate spending at retailers like Walmart and Costco.

Initially designed to help underserved communities afford essential big-ticket items, "Buy Now, Pay Later" services have been warped by capitalism. They now encourage debt for small, instantly-consumed items like a Chipotle burrito, becoming an unhealthy drain on society.

The dramatic rise in BNPL usage across all demographics, including 41% of young shoppers, is a negative forward-looking indicator. While framed as innovation, it's a form of modern usury that reveals consumers cannot afford their purchases, creating a significant, under-discussed credit risk for the economy.

With many "Buy Now, Pay Later" (BNPL) services not reporting to credit bureaus, lenders face "stacking" risk where consumers take on invisible debt. To get a holistic view, lenders are increasingly incorporating cash flow data, like checking account trends, into their underwriting processes.

An alternative data point from Equifax reveals significant economic stress. The delinquency rate for subprime auto loans (borrowers with scores below 660) has reached 10%, a level higher than that observed during the 2008-2009 global financial crisis, signaling trouble for lower-income households.

In a highly concerning paradox, delinquency rates for subprime auto loans are now higher than they were during the 2008 financial crisis when unemployment was 10%. This signals extreme stress among lower-income consumers even in a strong labor market.

While the overall debt service ratio appears low, this average is skewed by high-income households with minimal debt. Lower and middle-income families are facing significant financial pressure and rising delinquencies, a critical detail missed when only looking at macroeconomic aggregates.