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  1. Masters of Scale
  2. Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu
Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale · Mar 5, 2026

Financial educator Vivian Tu on dopamine spending, Gen Z's economic woes, and why your partner is your biggest financial decision.

Lifestyle Inflation Is the Biggest Financial Mistake Smart People Make

As income rises, many intelligent people increase their spending proportionally, a phenomenon known as lifestyle inflation. This prevents them from accumulating additional savings, often driven by the trap of comparing their lives to others on social media.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

A Supportive Partner Is Your Biggest Financial Asset, Boosting Annual Income by 4%

Your life partner is your most critical financial decision, not because of their wealth, but because of their character. Studies show a conscientious, supportive partner can increase your annual earnings by an average of 4% by providing stability and encouragement.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

Young Investors Should View a Stock Market Crash as a Massive "Sale"

Younger individuals, as net buyers of assets, benefit most from market downturns. Instead of panicking, they should reframe a crash as a massive sale—an opportunity to acquire assets at a discount, much like consumers rushing to a department store sale.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

Online Prediction Markets Are Casinos Disguised as Trading Platforms

Platforms for "trading" on world events are fundamentally gambling, not investing. True investing involves owning an underlying asset. Betting on outcomes like a football coach's hiring has no underlying asset, making it equivalent to a casino bet, often fueled by economic desperation.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

Small "Dopamine" Purchases Signal Frustration with Unattainable Long-Term Goals

When people feel major goals like homeownership are out of reach, they engage in "dopamine spending" on small items like coffee or lipstick. These provide a temporary emotional lift but don't lead to long-term happiness, derailing financial progress.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

The "Up or Out" Career Strategy Is Only Viable in a Hot Job Market

Financial educator Vivian Tu advises that the "up or out" strategy—getting a raise or leaving every two years—no longer holds. As data shows pay for job-jumpers and stayers converges in a tight market, focusing on internal growth becomes more advantageous.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

Positive Economic Averages Mask a "K-Shaped" Reality Disenfranchising Gen Z

Aggregate economic data like low unemployment is misleading. The top 10% of earners account for half of all spending, creating a "K-shaped" divergence where the wealthy thrive while others struggle. This explains widespread economic pessimism despite positive headlines.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

Focus on Increasing Income; It's Far Easier Than Extreme Frugality

While cutting expenses is finite, your earning potential is not. It is often psychologically and practically easier to secure a $5,000 raise than to eliminate enough small joys from your life to save the same amount. Prioritize growing your income over hyper-aggressive saving.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago

"Buy Now, Pay Later" Has Morphed from a Credit Tool to a Consumption Trap

Initially designed to help underserved communities afford essential big-ticket items, "Buy Now, Pay Later" services have been warped by capitalism. They now encourage debt for small, instantly-consumed items like a Chipotle burrito, becoming an unhealthy drain on society.

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu thumbnail

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Masters of Scale·8 hours ago