Strava's lawsuit against Garmin, filed as it explores an IPO, is less about a patent win and more about strategic defense. Garmin shifted from a partner to a competitor with its Garmin Connect app, and the lawsuit aims to disrupt its momentum and signal strength to investors.
Unlike industries such as biotech, major tech companies and hyperscalers largely avoid suing each other over intellectual property. There is a prevailing ethos to compete on business execution and product offerings rather than through litigation. This cultural norm shapes how innovation spreads and is adopted across the industry, with features often being copied without legal challenge.
Intense competition forces companies to innovate their products and marketing more aggressively. This rivalry validates the market's potential, accelerates its growth, and ultimately benefits the entire ecosystem and its customers, rather than being a purely zero-sum game.
Startups often fail by making a slightly better version of an incumbent's product. This is a losing strategy because the incumbent can easily adapt. The key is to build something so fundamentally different in structure that competitors have a very hard time copying it, ensuring a durable advantage.
There appears to be a predictable 5-10 year lag between a startup's innovation gaining traction (e.g., Calendly) and a tech giant commoditizing it as a feature (e.g., Google Calendar's scheduling). This "commoditization window" is the crucial timeframe for a startup to build a brand, network effects, and a durable moat.
Venture investors aren't concerned when a portfolio company launches products that compete with their other investments. This is viewed as a positive signal of a massive winner—a company so dominant it expands into adjacent categories, which is the ultimate goal.
With companies staying private longer, public market investors can't ignore private markets. Whale Rock's deep research on public company Adyen required them to intensely study its private competitor, Stripe. This cross-market analysis is now essential for understanding competitive dynamics and identifying future trends.
Holding a patent provides no inherent protection. Its value is only realized through active, and expensive, legal defense against infringers. Therefore, a startup's focus should be on building a profitable business first to generate the capital needed to enforce its IP.
While ignoring competitors is naive, constantly reacting to their every move is a crutch for founders who lack a strong, opinionated vision for their own product. Healthy balance involves strategic awareness without sacrificing your own roadmap.
TiVo focused its resources on legally defending its DVR patent, its "moat." This strategic fixation caused it to completely miss the rise of streaming, a disruption that made its core technology irrelevant. Protecting an advantage can create a dangerous blind spot to bigger, external threats.
The music industry allegedly employs a cynical strategy: it tacitly allows tech startups to use its intellectual property without licensing. Once a startup gains traction and value, the industry launches coordinated, expensive lawsuits to force a large settlement for cash or equity.