Oshkosh structures partnerships to own IP developed jointly with a startup, then licenses it back. This approach, outlined in the initial NDA, gives the large corporation control over patent defense while providing the startup with usage rights, often with market-specific limitations.

There appears to be a predictable 5-10 year lag between a startup's innovation gaining traction (e.g., Calendly) and a tech giant commoditizing it as a feature (e.g., Google Calendar's scheduling). This "commoditization window" is the crucial timeframe for a startup to build a brand, network effects, and a durable moat.

To work more efficiently, Anastasia Soare invented the first dual-ended brow brush with a spoolie but didn't know it was patentable. Now a market standard copied by countless brands, this missed opportunity serves as a key lesson for founders: hire a smart lawyer early to protect all product innovations.

ElevenLabs' CEO sees their cutting-edge research as a temporary advantage—a 6-12 month head start. The real, long-term defensibility comes from using that time to build a superior product layer and a robust ecosystem of integrations, workflows, and brand. This strategy accepts model commoditization and focuses on building durable value on top of the technology.

Aspiring founders often obsess over creating unique intellectual property (IP) as a moat. In reality, for most bootstrapped SaaS companies, competitive advantage comes from superior marketing, sales, and positioning—not patents or secret algorithms. Customers choose the best tool that solves their problem, not the one with the most patents.