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Rather than competing with mega-firms to lead rounds, small or solo GPs can secure allocations in top deals by being a complementary, neutral "Switzerland" investor. This strategy involves writing a smaller, non-threatening check as the second or third investor on a cap table.
Large, multi-stage funds can pay any price for seed rounds because the check size is immaterial to their fund's success. They view seed investments not on their own return potential, but as an option to secure pro-rata rights in future, massive growth rounds.
Unlike larger, more transactional deals, mid-market GP stakes investors win by becoming the "partner of choice." The target firms need both capital and operational expertise, allowing the investor to differentiate on value-add capabilities and avoid competing solely on offering the highest valuation.
To participate in highly competitive late-stage deals, some VCs organize SPVs without management fees or carry. While not directly profitable, this helps the startup fundraise, strengthens the relationship, protects the VC's original investment, and signals access to LPs for future funds.
Seed-focused funds have a powerful, non-obvious advantage over multi-stage giants: incentive alignment. A seed fund's goal is to maximize the next round's valuation for the founder. A multi-stage firm, hoping to lead the next round themselves, is implicitly motivated to keep that valuation lower, creating a conflict of interest.
While multi-stage funds offer deep pockets, securing a new lead investor for later rounds is often strategically better. It provides external validation of the company's valuation, brings fresh perspectives to the board, and adds another powerful, committed firm to the cap table, mitigating signaling risk from the inside investor.
The path from angel to large fund manager doesn't require a traditional start. When personal capital runs out, using SPVs for high-demand deals builds a track record and LP relationships. This deal-driven, bottoms-up approach can organically lead to raising a dedicated fund.
To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.
Competing to be a founder's "first call" is a crowded, zero-sum game. A more effective strategy is to be the "second call"—the specialist a founder turns to for a specific, difficult problem after consulting their lead investor. This positioning is more scalable, collaborative, and allows for differentiated value-add.
True alpha in venture capital is found at the extremes. It's either in being a "market maker" at the earliest stages by shaping a raw idea, or by writing massive, late-stage checks where few can compete. The competitive, crowded middle-stages offer less opportunity for outsized returns.
Small, dedicated venture funds compete against large, price-insensitive firms by sourcing founders *before* they become mainstream. They find an edge in niche, high-signal communities like the Thiel Fellowship interviewing committee or curated groups of technical talent. This allows them to identify and invest in elite founders at inception, avoiding bidding wars and market noise.