Mentalist Oz Perlman aims not for mere entertainment, which is fleeting, but for creating "memorable moments." He knows that the more a person recounts an experience to others, the more vivid it becomes in their memory. Design products and services to be shared and retold.

Bupa's Head of Product Teresa Wang requires her team to explain their work and its value to non-technical people within three minutes. This forces clarity, brevity, and a focus on the 'why' and 'so what' rather than the technical 'how,' ensuring stakeholders immediately grasp the concept and its importance.

The most effective way to convey complex information, even in data-heavy fields, is through compelling stories. People remember narratives far longer than they remember statistics or formulas. For author Morgan Housel, this became a survival mechanism to differentiate his writing and communicate more effectively.

Canva operationalizes big ideas using a "chaos to clarity" framework. An initial chaotic idea is progressively clarified through small, tangible steps—starting with writing it down and culminating in a vision deck. This process makes amorphous concepts real, shareable, and easier to build.

Structure your final presentation by calling out specific problems you learned from individual contributors by name. Then, immediately pivot to show how solving their problem directly contributes to the high-level business objective owned by the executive decision-maker. This makes every stakeholder feel heard and demonstrates their strategic value.

A powerful personal story is not enough for a world-class presentation. The key is to distill that narrative into a single, transferable idea. According to TED's strategy chief, an audience must be able to apply the core concept to their own lives, even if they don't relate to the specific story being told.

An experienced investor shares a five-point framework for great pitches: 1) Show, don't tell, 2) Use illustrative examples, 3) Synchronize visuals with speech, 4) One slide, one message, and 5) Get to the product in the first 15 seconds. This provides a repeatable system for founders to improve their presentations.

To keep non-technical stakeholders engaged, don't show code or API responses. Instead, have team members role-play a customer scenario (e.g., a customer service call) to demonstrate the 'before' and 'after' impact of a new platform service. This makes abstract technical progress tangible and exciting.

A common marketing mistake is being product-centric. Instead of selling a pre-packaged product, first identify the customer's primary business challenge. Then, frame and adapt your offering as the specific solution to that problem, ensuring immediate relevance and value.