Canva operationalizes big ideas using a "chaos to clarity" framework. An initial chaotic idea is progressively clarified through small, tangible steps—starting with writing it down and culminating in a vision deck. This process makes amorphous concepts real, shareable, and easier to build.
To prevent the grind of pursuing massive goals from becoming arduous, Canva creates fun, memorable celebrations for milestones. These events, from smashing Greek plates to releasing doves, serve as important moments for the team to pause, reflect, and feel proud of their hard work.
Canva's success wasn't from targeting competitors but from identifying a real market gap through their first niche product (a yearbook tool). When users asked to use the tool for newsletters, it validated a larger, unsolved pain point that Canva then focused on exclusively.
Canva CEO Melanie Perkins plans using "Column B" thinking: envision a perfect, magical future state without constraints, then work backward to build a ladder of small, actionable steps to get there. This contrasts with "Column A" thinking, which starts with current resources and limits vision.
Instead of being discouraged by over 100 rejections, Canva's founder treated each one as a data point. She added new slides to her pitch deck to pre-emptively address every objection—such as market size or competition—making the pitch stronger and more compelling with each "no."
Facing a critical frontend rewrite that ballooned from 6 to 24 months, Canva couldn't ship new features. To maintain morale during this "dark tunnel," they gamified the process with a physical game board and rubber duckies representing components, making the grueling work bonding and even partly fun.
To maintain performance over the long term, Canva's CEO deliberately creates strict boundaries between work and life. By removing email from her phone, she can be "all in" when working at her laptop and "all out" when she's not, allowing for true mental separation and recovery.
Canva's core mission is a "two-step plan": 1) build a valuable company and 2) do good. Crucially, this isn't a sequential plan for after an exit. They believe step one fuels step two (and vice versa), integrating purpose directly into the business model from day one.
To gain a macro perspective, Melanie Perkins does an "AI walk." She goes for a walk and dictates all her thoughts on her phone using a notes app. Later, she uses AI to summarize the brain dump, helping her filter ideas, identify action items, and think more strategically.