Combat strategic complexity by creating a one-page plan. This document connects your highest-level vision and values to tactical quarterly goals in a clear cascade (Vision -> Strategy/KPIs -> Annual Goals -> Quarterly Goals). This simple, accessible artifact ensures universal alignment and clarity on how individual work ladders up.

Great ideas aren't planned; they emerge. Start with a small, tangible problem and begin building hands-on. This process allows the idea to gather momentum and mass, like a snowball rolling downhill. The final form will be bigger and different than you could have planned from the start.

Creating a product vision is only half the battle; its impact comes from relentless distribution. Proactively schedule presentations at all-hands, design reviews, and team meetings. If you don't actively share the work, it's as if it never happened.

Instead of being discouraged by over 100 rejections, Canva's founder treated each one as a data point. She added new slides to her pitch deck to pre-emptively address every objection—such as market size or competition—making the pitch stronger and more compelling with each "no."

To gain a macro perspective, Melanie Perkins does an "AI walk." She goes for a walk and dictates all her thoughts on her phone using a notes app. Later, she uses AI to summarize the brain dump, helping her filter ideas, identify action items, and think more strategically.

To increase the "memobility" of your ideas so they can spread without you, package them into concise frameworks, diagrams, and stories. This helps others grasp and re-transmit your concepts accurately, especially when you can connect a customer pain to a business problem.

Canva CEO Melanie Perkins plans using "Column B" thinking: envision a perfect, magical future state without constraints, then work backward to build a ladder of small, actionable steps to get there. This contrasts with "Column A" thinking, which starts with current resources and limits vision.

The "Fool's Cap Method" combats the paralysis of starting a big project. Forcing yourself to outline the entire arc—beginning, middle, and end—on one page eliminates complexity and builds confidence. It distills the project to its essentials before you get lost in details.

Before starting a project, define its intended feel with key adjectives (e.g., "techie," "classical," "sharp"). This vision becomes a powerful filter, helping you make consistent decisions and resist the temptation to chase trends or get discouraged by other designers' work.