To encourage OEMs like Lucid to build autonomous vehicles, Uber plans to make offtake commitments and even purchase some cars itself. This strategic, short-term investment aims to prove the economic model and build market confidence.
After a fatal accident with its own AV program, Uber pivoted. Instead of building cars, its long-term strategy is to be the essential demand-generation platform for every AV manufacturer, aiming to maximize the utilization and revenue of any "box with wheels" from any company.
Autonomous vehicle technology will likely become a commodity layer, with most manufacturers providing their cars to existing ride-sharing networks like Uber and Lyft. Only a few companies like Tesla have the brand and scale to pursue a vertically-integrated, closed-network strategy.
After selling its internal self-driving unit, Uber has successfully re-entered the market by becoming a network orchestrator instead of a builder. By partnering with Nvidia for the hardware/cloud stack and various carmakers, Uber leverages its massive user base and data to create a powerful ecosystem without bearing all the R&D costs.
Despite partnerships, major AV players like Tesla and Waymo are building independent networks. This direct-to-consumer approach could relegate current rideshare leaders Uber and Lyft to a minor role in the autonomous future, capturing less than a third of the new market they currently dominate.
The market's bear case on Uber centers on the threat from autonomous vehicles (AVs). The contrarian view is that Uber will thrive by becoming the essential hybrid network. AV fleets alone won't be able to satisfy peak demand, forcing them to partner with Uber's existing driver network to provide a complete service.
ARK Invest projects an $8-10 trillion market for autonomous ride-hailing, dwarfing the current ~$60B market of Uber and Lyft. This isn't just about replacing drivers; it's about a 4x cost reduction per mile (from ~$1.10 to $0.25). This dramatic price drop will absorb the entire transportation market, not just the existing ride-hailing segment.
Uber has no intention of owning massive AV fleets. Instead, it plans to prove the revenue model for robo-taxis and then enable financial institutions and private equity firms to purchase and operate the fleets on its platform, similar to how REITs own hotels managed by Marriott.
AV companies naturally start in dense, wealthy areas. Uber sees an opportunity to solve this inequality by leveraging its existing supply and demand data in underserved areas. This allows it to make AV operations economically viable in transportation deserts, accelerating equitable access to the technology.
Contrary to popular belief, Uber's data from markets with AVs shows accelerated growth. The CFO posits that any increase in supply, regardless of source, expands the overall ride-hailing market, disproving the cannibalization theory.
Contrary to the belief that AVs will simply replace human drivers, Uber is seeing markets with autonomous vehicles grow faster overall. The novelty of the product attracts a new customer segment, expanding the total addressable market rather than just substituting existing rides.