Company pages can achieve more significant growth in impressions, likes, and follows by leaving well-crafted, entertaining comments on posts from industry thought leaders, rather than solely focusing on creating original in-feed posts.

LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.

Reddit communities are quick to reject overt self-promotion and generic content. To succeed, marketers must operate as engaged community members first, providing thoughtful answers and genuine expertise to build credibility. Simply dropping links to articles or webinars will likely result in being ignored or banned from subreddits.

Telling users "link in bio" directs them away from your post before they can like or comment. This lack of engagement signals the algorithm to limit your reach. Use DM automation CTAs (e.g., "comment 'SALE' for the link") instead to boost interaction and visibility.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

Telling users to 'click the link in bio' actively instructs your most interested audience members to stop engaging with your content (liking, commenting, saving) and navigate away. This lack of engagement from interested parties signals to the algorithm that the post is not valuable, reducing its reach.

LinkedIn shows impressions on comments, allowing marketers to prove ROI. A strategic commenting plan can now be a core part of a content strategy, sometimes yielding more reach than original posts. This shifts focus from just publishing to engaging with others.

LinkedIn now lets users see how many people save a post or send it in a private DM. These are strong signals to the platform's algorithm, indicating high-quality content. Focusing on creating content that encourages these actions can significantly boost organic circulation beyond simple likes and comments.

LinkedIn suppresses posts with external links. To drive traffic, create a text-only post and direct readers to your profile's 'Featured' section. There, you can place a clickable, visual link to your webinar, website, or product without penalty.