Agents actively prevent buyers and sellers from meeting because personal dislike can kill a deal. If a buyer finds the seller untrustworthy or "shifty," they will subconsciously devalue the house, regardless of its objective merits or price. The agent's role is to manage this irrational human factor.
Related Insights
When faced with a decision we lack technical expertise for, like buying a used car, our brains substitute a simpler question: "Do I trust the person selling it?" The seller's character heavily influences our valuation of the asset, often more than a technical inspection.
In high-stakes B2C sales, the customer's feeling of trust and safety with the salesperson outweighs other variables. Salespeople must compartmentalize their day's frustrations because for the customer, this is their only, highly emotional interaction with the company.
Since communication is overwhelmingly non-verbal (only 6% words), any feeling of desperation from a salesperson is easily detected. This neediness repels buyers because it signals the focus is on the seller's quota, not the buyer's journey, instantly eroding trust and killing the deal.
Fixating on closing a deal triggers negativity bias and creates a sense of desperation that prospects can detect. To counteract this, salespeople should shift their primary objective from 'How do I close this?' to 'How do I help this person?'. This simple reframe leads to better questions, stronger rapport, and more natural closes.
View objections not as personal attacks but as impersonal feedback, like bowling pins left standing. They reveal flaws in your approach's angle or force. This shift allows you to analyze the situation objectively, adjust your strategy, and try again with a different approach rather than becoming emotionally derailed.
Sellers often avoid scheduling a live proposal review because they fear creating friction. However, this avoidance is what causes prospects to ghost. A live walkthrough is essential to eliminate ambiguity, handle objections, and secure commitment, preventing the deal from stalling.
The biggest obstacle today isn't a "no," but "indecision" driven by risk aversion. Aggressive tactics can backfire by increasing fear. A salesperson's job is to reduce the perceived risk of a decision, not apply more pressure to close the deal.
When smart partners think the other is an idiot, it's often due to a 'base assumption collision.' Each person operates on a different fundamental, unspoken belief about reality ('the world is X'). Identifying and discussing these hidden assumptions is key to resolving otherwise intractable conflicts.
The common claim that "customers prefer email" is often a self-serving story to justify a salesperson's own reluctance to engage in direct conversation. This excuse stems from the emotional ease of keeping people at a distance, a behavior that ultimately weakens crucial human connections.
General market conditions are less important than the specifics of an individual property. Making a good or bad purchase is possible in any market, so advice that ignores the particular deal is worthless. Success hinges on analyzing the property, not just the economic forecast.
