People are more receptive and in a giving spirit during the holidays. This leads to a 500% higher submission rate for testimonial requests in December compared to any other month, creating a prime opportunity to gather valuable social proof for the year ahead.

Don't wait for big-name customers to build credibility on landing pages. Any third-party validation helps build user confidence in their decision. Feature logos of technology partners or even minor industry awards you've won to create a sense of trust and legitimacy.

We are most influenced by people like ourselves. Instead of general popularity claims like '10,000 users,' specify how many customers are in the user's specific state or city. This tailored social proof creates a much stronger connection and is more persuasive.

To overcome the high trust barrier of accessing user emails, Fixer identified early customers with large LinkedIn followings. They invested heavily in supporting these users, then asked them to post about their experience, effectively borrowing their credibility to acquire new customers.

Before accepting an affiliate, require that they have personally used your product and can provide a transformation testimonial. This ensures their promotion is authentic and compelling. Affiliates motivated by genuine belief will always outperform those just seeking a commission.

Instead of only featuring top-tier testimonials, conduct daily interviews with current members at various stages of success. Showcasing people who have just reached 50 or 100 subscribers—not just those who made millions—makes success feel more achievable and allows a wider range of prospects to see themselves in your program.

The conventional wisdom is to move followers off social to an owned email list. However, the reverse is also powerful. Drive engagement and grow your social following by embedding links to your best social posts directly within your newsletters and promotional emails.

The primary barrier for new businesses is a lack of proof. It's more efficient to offer your service for free to 10 clients in exchange for testimonials. This social proof dramatically shortens the sales cycle and builds momentum for acquiring the first real paying customers.

To get gym trainers to sell supplements, have them complete a 30-day challenge using the products. This personal experience builds genuine belief, turning them into authentic advocates and creating powerful social proof that drives sales.