Forcing users to focus on a single, non-scrollable view with a simple form eliminates distractions. This tactic simplifies the user experience by preventing users from getting lost in supplementary information, leading to a significant increase in conversion rates.
Instead of generic praise like "we love this product," use testimonials with specific numbers (e.g., "saved 12 hours a month"). This allows prospects to visualize tangible value and see themselves in the outcome, making social proof significantly more persuasive.
Start with a single field asking only for an email address. This low-friction entry point secures a lead for retargeting even if the user abandons the form. Subsequent, more detailed fields are presented only after the initial, low-commitment step is complete.
Marketers often over-optimize form fields while ignoring the core value exchange. A weak call to action like "Request a Demo" offers no immediate value. A strong, front-and-center offer (e.g., "Save 20% Today") is the primary motivator for a user to provide their information.
Don't wait for big-name customers to build credibility on landing pages. Any third-party validation helps build user confidence in their decision. Feature logos of technology partners or even minor industry awards you've won to create a sense of trust and legitimacy.
A generic button like "Submit" is a wasted opportunity. The call-to-action is your last chance to persuade the user. Treat its copy as a critical sales variable and A/B test compelling, action-oriented phrases like "Yes, I'm in" to maximize conversions.