Don't wait for big-name customers to build credibility on landing pages. Any third-party validation helps build user confidence in their decision. Feature logos of technology partners or even minor industry awards you've won to create a sense of trust and legitimacy.
Related Insights
The "Suck My Gutters Clean" website excels by instantly stating its service, showing massive social proof (1500+ reviews), offering a clear call-to-action, and creating urgency with a "today only" coupon. This simple, direct model is highly effective for any local service business looking to convert visitors into customers.
Instead of just describing a feature when asked during Q&A, share your screen and navigate directly to that section in your product portal. This provides tangible proof, builds trust, and helps prospects visualize themselves using the product, turning hesitation into confidence.
Counterintuitively, a low-priced "tiny offer" requires a comprehensive, long-form sales page when targeting cold audiences. With no pre-existing trust, the page must do all the work of building credibility, telling a story, and overcoming risk with testimonials and guarantees, just like a high-ticket product.
Instead of only featuring top-tier testimonials, conduct daily interviews with current members at various stages of success. Showcasing people who have just reached 50 or 100 subscribers—not just those who made millions—makes success feel more achievable and allows a wider range of prospects to see themselves in your program.
Collaborating with other businesses isn't just for audience growth. It signals credibility to search engines like Google and generative AI tools. These platforms recognize trusted associations, boosting your brand's authority and likelihood of being recommended in search results.
To sell to risk-averse CFOs without many customer logos, Briq built credibility by partnering with financial associations in their target industry. This strategy provided the necessary social proof and trust verification needed to close early deals with skeptical buyers.
A subtle language shift from "we helped companies like you" to "we've been selected by companies like you" frames your solution as the winner in a competitive evaluation. It implies other smart buyers chose you over alternatives, building powerful confidence and social proof.
Before engaging with any salesperson, customers will inevitably turn to the internet to research them. Your LinkedIn profile often serves as the first and most critical touchpoint, acting as a modern 'Good Housekeeping Seal of Approval' that validates your professional credibility.
Without customer logos for social proof, pitching features is ineffective. Lead messaging with operational insights gathered from lower-level employees inside the target account. Frame the conversation around improving concrete metrics like costs, risks, and speed, using phrases like, "Here's what your team is telling us..."
Instead of generic praise like "we love this product," use testimonials with specific numbers (e.g., "saved 12 hours a month"). This allows prospects to visualize tangible value and see themselves in the outcome, making social proof significantly more persuasive.