Instead of using AI to generate generic text, leverage it as a partner to enhance your unique voice. A powerful technique is to have AI interview you to create a "story log"—a database of your personal anecdotes and experiences. This provides authentic, non-replicable material for future content.

Powerful stories bypass logic to connect on an emotional level. The goal is to make the audience feel a sense of shared experience, or "me too." According to guest Alexandra Galvitz, this deepens relatability, which is the foundation of trust and connection.

Audiences unconsciously scan for truthfulness. A performance where every emotional beat is pre-planned feels false and disengaging. To truly connect, prepare your content, but in the moment, step into the unknown and allow your authentic, present sensations to guide your delivery.

Effective connective labor goes beyond listening to facts; it identifies and articulates the "emotional message" beneath a person's story. Naming this feeling, perhaps with a metaphor, creates a powerful epiphany and makes the person feel truly seen.

A powerful personal story is not enough for a world-class presentation. The key is to distill that narrative into a single, transferable idea. According to TED's strategy chief, an audience must be able to apply the core concept to their own lives, even if they don't relate to the specific story being told.

As creators become successful, their comfortable lives can create a 'relatability crisis,' severing their connection to the struggles that fuel their art. To combat this, they must consciously 'pick open some scabs' from their past. Revisiting old heartbreaks, failures, and traumas becomes a necessary tool for finding authentic, resonant material when current life lacks friction.

AI cannot replicate your lived experience, personal experiments, or unique perspective. To make your content "AI-proof," lead with your own stories, data, and case studies. Sharing screenshots, income reports, and personal struggles creates content that AI can't remix, making your voice irreplaceable.

To make your emails more engaging, stop addressing your entire list. Instead, picture one specific, real person—a friend, an ideal client, or someone you admire—and write directly to them. This simple mental shift transforms your tone from a generic broadcast into an intimate, compelling conversation.