Treat interviews as evidence-gathering sessions, not snap judgments. Ask broad questions like 'How did you grow your product?' and listen for signals of desired traits. Use a scorecard with concrete examples to assess candidates against criteria like being data-driven, thereby reducing personal bias.
To improve hiring decisions, founders should proactively meet top performers in roles they anticipate needing in 2-3 quarters. This isn't for immediate hiring but to build a mental model of excellence for that specific function and stage, which sharpens intuition when you do start recruiting.
Before hiring for a critical function, founders should do the job themselves, even if they aren't experts. The goal isn't mastery, but to deeply understand the role's challenges. This experience is crucial for setting a high hiring bar and being able to accurately assess if a candidate will truly up-level the team.
To make a hire "weird if they didn't work," don't hire for potential or vibe. Instead, find candidates who have already succeeded in a nearly identical role—selling a similar product to a similar audience at a similar company stage. This drastically reduces performance variables.
Many leaders hire defensively, trying to avoid a costly mistake. This fear-based mindset leads to negative assumptions and misinterpretations of candidate signals. Shifting to an abundance mindset—believing the right person is out there—fosters curiosity and leads to better evaluation and hiring outcomes.
To scale hiring efficiently, eliminate ambiguity. Each interviewer must make a definitive 'yes' or 'no' decision. If an interviewer is 'not sure' after their session, they are the problem, not the candidate. This prevents endless interview loops and forces clear, decisive judgment.
Bending Spoons' product lead argues that the ideal PM background is either entrepreneurial, which teaches focus on impactful work, or deeply analytical, which fosters an understanding of root causes. These two paths provide the core skills needed for product leadership.
Ditch standard FANG interview questions. Instead, ask candidates to describe a messy but valuable project they shipped. The best candidates will tell an authentic, automatic story with personal anecdotes. Their fluency and detail reveal true experience, whereas hesitation or generic answers expose a lack of depth.
Don't be paralyzed by the fear of making a bad hire. View hiring as an educated guess. The real knowledge comes after they've started working. Firing isn't a failure, but the confirmation of a mismatched hypothesis. This reframes hiring from a high-stakes decision to an iterative process of finding the right fit.
To build a truly product-focused company, make the final interview for every role a product management-style assessment. Ask all candidates to suggest product improvements. This filters for a shared value and weeds out those who aren't user-obsessed, regardless of their function.
Senior executives are, by definition, excellent at interviewing, making the process unreliable for signal. Instead of relying on a polished performance, ask to see the 360-degree performance reviews from their previous company. This provides a more honest, ground-truth assessment of their strengths and weaknesses.