Purpose isn't exclusive to high-status professions. Any job can become a source of deep purpose by connecting its daily tasks to a larger, positive impact. A NASA custodian can be "putting a man on the moon," and a parking attendant checking tire treads can be ensuring driver safety. Purpose is a mindset.
A study of military officers found that those with a strong sense of calling were less likely to perceive their careers as stalled. This deep connection to their work fosters resilience and organizational commitment, even in the absence of traditional upward progression.
When leaders are stuck defining their organization's mission, this question forces a shift from generic goals like survival to tangible impact. It clarifies the unique value provided to customers and society, revealing a more motivating and authentic purpose beyond simply 'staying in business.'
Employees who strictly adhere to their job description are likely to remain in the same role for years. Going above and beyond, such as cleaning a boss's station to simply be in their orbit, builds a reputation and relationships that lead to unexpected opportunities.
Pandora's founder kept employees working for two years without pay by framing their work not as data entry, but as a magical, culture-shifting mission. Great leaders make everything bigger than it is, transforming jobs into purpose-driven crusades to sustain motivation.
After burning out, Bumble's founder returned with renewed purpose by reframing the company not as an app, but as a "vehicle to deliver love." This elevated, mission-driven perspective—seeing the company as a means to a greater societal end—can be a powerful tool for leaders to overcome fatigue and reconnect with their work.
A linear career path is not required for success. Businesses ultimately value high performers who demonstrate an ownership mentality and consistently drive impact. Focusing on helping the business win creates opportunities to move across roles and industries, making your journey more valuable.
Executive Coach Matt Spielman uses the metaphor of finding one's "version of Piano Man" to guide clients. This framework pushes individuals beyond conventional career paths to identify their unique, impactful calling, just as Billy Joel found his by writing his iconic song.
Goals (e.g., "be a doctor," "be happy") are outcome-focused and can lead to frustration if not achieved. Intentions (e.g., "act with kindness") are process-focused and within your control in any moment. Centering your life on intentions creates a stable internal anchor, regardless of your job title or external circumstances.
People with a strong calling don't just work harder out of sheer will. Research indicates the primary mechanism is increased enjoyment of the work itself. This positive feeling directly translates into greater effort on relevant tasks, supporting the "love what you do" axiom.
People often under-plan retirement because they view it as an endpoint. A more effective approach is to reframe it as a transition 'to' something new. This encourages proactive exploration and planning for a next chapter, preventing a post-career crisis of meaning.