For over 70 years, exposure therapy—systematically facing one's fears until the anxiety subsides—has been the most reliable and scientifically validated technique in psychotherapy, with a 90% success rate for simple phobias.
Social anxiety and panic attacks are maintained by "second-order anxiety"—the fear of the anxiety symptoms themselves (e.g., blushing, sweating). This frames the feeling of anxiety as a threat, preventing natural recovery and creating a vicious cycle.
By preventing the compulsive response (e.g., not checking), Exposure and Response Prevention (ERP) forces the individual to sit with their anxiety. They learn firsthand that the anxiety will eventually fade on its own, a process called extinction decay, which breaks the reinforcement cycle.
Anxiety is largely a product of anticipating a difficult situation rather than the situation itself. The act of confronting the issue head-on—taking action—immediately reduces this anxiety by shifting your focus from a hypothetical future to the present reality of solving the problem.
So-called "shame-attacking" exercises, like walking a banana on a leash or loudly asking for a book on shyness, are powerful forms of exposure therapy. They force you to confront the fear of negative judgment, proving it's survivable and liberating you from self-consciousness.
You cannot simply think your way out of a deep-seated fear, as it is an automatic prediction. To change it, you must systematically create experiences that generate "prediction error"—where the feared outcome doesn't happen. This gradual exposure proves to your brain that its predictions are wrong, rewiring the response over time.
A psychologist combated his own severe anxiety by engaging in activities like team basketball and loud rock concerts. These experiences allowed him to "get outside of himself" and lose his narrow preoccupations, demonstrating that awe-inducing activities can be a powerful therapeutic escape from anxiety's self-focus.
Anxiety is fueled by rehearsing negative outcomes. The solution is "pattern interruption"—a conscious decision to stop a negative thought spiral as it begins. This isn't passive distraction; it's an active refusal to entertain the thought, immediately followed by an engaging activity.
Coping mechanisms like distraction, over-preparing, or avoiding eye contact actively interfere with the brain's natural process of emotional habituation. To overcome anxiety, you must allow yourself to fully experience it without resistance, so your brain can process the feeling.
The primary drive during a phobic response is to escape. The presence of a trusted person—a therapist, parent, or partner—provides the encouragement needed to endure the anxiety long enough for the brain to habituate and learn the situation isn't catastrophic.
Sam Harris argues that the most effective way to conquer stage fright isn't mental exercises like mindfulness, but repeatedly engaging in the feared activity. This process, similar to Cognitive Behavioral Therapy, retrains the nervous system by demonstrating that the outcome is not catastrophic, thereby desensitizing the fear response.