To test an entrepreneur's resolve, Lanny Smith's first piece of advice is to abandon their idea. He believes if simple discouragement can stop someone, they lack the resilience for building a company. Only those with "undeniable faith" will proceed, making it a powerful litmus test.

Related Insights

The belief required to start a company that solves a massive, complex problem like communication isn't confidence, but a form of delusion. This mindset allows founders to persist through challenges that a more realistic person might abandon, especially when a problem seems fundamentally unsolvable.

The essence of the entrepreneurial journey is the ability to tolerate immense uncertainty and fear over long periods. It involves working for months or years with little visible progress, making high-stakes decisions with limited information, and shouldering the responsibility for others' livelihoods. This psychological endurance is the ultimate differentiator.

The primary threat to a bootstrapped company is not external competition but internal struggle. Burnout, self-doubt, and loss of motivation kill more startups than any market force. Protecting your mental health is a critical business function, not a luxury.

The entrepreneurial journey is a paradox. You must be delusional enough to believe you can succeed where others have failed. Simultaneously, you must be humble enough to accept being "punched in the face" by daily mistakes and bad decisions without losing momentum.

Many founders start companies simply because they want the title, not because they are obsessed with a mission. This is a critical mistake, as only a deep, personal passion for a problem can sustain a founder through the inevitable hardships of building a startup.

Prepared's founder faced 'no's' from customers, investors, and parents. He persisted not because he was trying to build a company, but because of a stubborn, personal passion to solve a problem—believing he could make things 'slightly better' even if he ultimately failed.

Success isn't about finding the perfect idea, but developing the discipline to see a chosen path through to completion. Constantly quitting to chase new ideas creates a cycle of incompletion. Finishing, even an imperfect project, builds resilience and provides the clarity needed to move forward intelligently.

The number one reason founders fail is not a lack of competence but a crisis of confidence that leads to hesitation. They see what needs to be done but delay, bogged down by excuses. In a fast-moving environment, a smart decision made too late is no longer a smart decision.

The motivation to start a company wasn't about a guaranteed outcome but about embracing the ultimate test of one's capabilities. The realization that most founders, regardless of experience, are figuring it out as they go is empowering. It reframes the founder journey from a path for experts to a challenge for the determined.

To truly validate their idea, Moonshot AI's founders deliberately sought negative feedback. This approach of "trying to get the no's" ensures honest market signals, helping them avoid the trap of false positive validation from contacts who are just being polite.

A Founder's Advice to 'Don't Do It' Filters for Truly Resilient Entrepreneurs | RiffOn