To test an entrepreneur's resolve, Lanny Smith's first piece of advice is to abandon their idea. He believes if simple discouragement can stop someone, they lack the resilience for building a company. Only those with "undeniable faith" will proceed, making it a powerful litmus test.
Instead of leading with a product, founder Lanny Smith focused on building a community around Actively Black's mission of Black ownership and representation. This generated a massive, engaged audience ready to buy on day one, reverse-engineering the typical product-first launch strategy.
Former NBA prospect Lanny Smith argues that reaching the highest levels of sports or entrepreneurship demands a delusional belief in one's vision. This isn't just wishful thinking; it must be paired with an equally extreme work ethic and a willingness to sacrifice what others won't.
Instead of just reshoring manufacturing, Actively Black partnered with Black-owned cotton farms, transforming a logistical decision into a powerful brand narrative of "reclamation." This turned a product collection into one of their best-sellers, proving that supply chain choices can be a potent marketing tool.
While generating massive demand is a goal, it creates significant operational challenges. Actively Black's initial success outstripped its supply chain, leaving revenue on the table and highlighting that fast growth can be as dangerous as no growth if operations cannot keep pace.
Lanny Smith was initially uncomfortable being the public face of Actively Black. He found, however, that sharing his personal story and motivations created a deeper customer connection than any marketing campaign could, making his authentic narrative the brand's most powerful growth tool.
Founder Lanny Smith was so inspired by the first Black Panther movie that he created a detailed collaboration deck long before any connection to Disney. When an opportunity arose via Daymond John, he was immediately ready, showing how proactive vision turns aspirational partnerships into reality.