A top-tier VC's primary value isn't just capital; it's the immediate credibility they lend to a startup that may not have earned it yet. This credibility is then 'harvested' to attract elite talent, future funding, and crucial brand momentum.
Trying to win a competitive Series A against a firm like Sequoia is nearly impossible for a smaller fund. Top firms leverage an overwhelming arsenal of social proof, including board seats at the world's most valuable companies and references from iconic founders, creating an insurmountable competitive moat.
A common belief is that investment from a top-tier VC can guarantee a company's success. However, the hard-learned lesson is that capital alone cannot create a successful company. True success is predetermined by the founder's quality and strong product-market fit; VCs can only help navigate.
VCs at the highest level don't just write checks; they fundamentally reset a founder's aspirations. By placing a startup in the lineage of giants like Google and Oracle, they shift the goal from building a big business to creating a generational company.
While multi-stage funds offer deep pockets, securing a new lead investor for later rounds is often strategically better. It provides external validation of the company's valuation, brings fresh perspectives to the board, and adds another powerful, committed firm to the cap table, mitigating signaling risk from the inside investor.
To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.
Competing to be a founder's "first call" is a crowded, zero-sum game. A more effective strategy is to be the "second call"—the specialist a founder turns to for a specific, difficult problem after consulting their lead investor. This positioning is more scalable, collaborative, and allows for differentiated value-add.
'Gifted TVPI' comes from consensus deals with pedigreed founders who easily raise follow-on capital. 'Earned TVPI' comes from non-consensus founders whose strong metrics eventually prove out the investment. A healthy early-stage portfolio requires a deliberate balance of both.
Bootstrapping is often a capital constraint that limits a founder's full potential. Conversely, venture capital removes this constraint, acting as a forcing function that immediately reveals a founder's true capabilities in recruiting, product, and fundraising. It's the equivalent of 'going pro' by facing the raw question: 'How good am I?'
In today's market, 90% of VCs chase signals, while the top 10% (like Sequoia or Founders Fund) *are* the signal. Their investment creates a powerful self-reinforcing dynamic, attracting the best talent, customers, and follow-on capital to their portfolio companies.
Early-stage companies need experienced executives not just for their skills, but for their 'borrowed credibility.' A well-respected leader like former CEO Bob Muglia lent Snowflake instant legitimacy, which inspired belief in the team, reassured customers, and empowered the young founders.