The ideal business advisor is deeply invested in your success, has broader experience to see signals you miss, and provides frameworks that simplify your future decision-making, even when they are not on the phone.

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A leader's ability to make fast, informed decisions depends on their network. The ultimate test of that network's effectiveness is whether you are just one text message away from getting the crucial inputs or expert opinions needed to fill an information gap quickly.

Orlando Bravo argues valuable mentorship isn't found in occasional calls. It's cultivated through daily work with colleagues who have direct context on your challenges. Proximity allows for the deep, nuanced guidance that scheduled, low-context conversations cannot provide.

Certain individuals have a proven, high success rate in their domain. Rather than relying solely on your own intuition or A/B testing, treat these people as APIs. Query them for feedback on your ideas to get a high-signal assessment of your blind spots and chances of success.

The difference between a true partner and an employee is whether you seek their counsel on complex problems. If you consistently go to them for advice when you're unsure, they're a partner. If you only give them direction, they are not a "thought partner," which is a red flag for a C-level executive role.

Supplier sales representatives frequently change roles, creating inconsistency for the customer. The trusted advisor provides a stable, long-term relationship, acting as the constant strategic guide regardless of who represents the vendor. This is a core, often overlooked, value proposition.

Elevate yourself from a vendor to a linchpin by offering insights that reframe a client's challenges. When you provide a perspective or data they haven't considered, causing them to think differently because of you, you become an essential, irreplaceable resource they rely on for strategic guidance.

Competing to be a founder's "first call" is a crowded, zero-sum game. A more effective strategy is to be the "second call"—the specialist a founder turns to for a specific, difficult problem after consulting their lead investor. This positioning is more scalable, collaborative, and allows for differentiated value-add.

No matter how intelligent you are, personal bias clouds judgment. For all significant decisions—personal, professional, or economic—consult a trusted "kitchen cabinet" of objective advisors. This external perspective is crucial for sound decision-making and protects against isolated thinking.

According to Vinod Khosla, the flood of (often bad) advice entrepreneurs receive makes their ability to discern who to trust on which topic their single most important decision, even more critical than execution itself.

Instead of seeking feedback broadly, prioritize 'believability-weighted' input from a community of vetted experts. Knowing the track record, specific expertise, and conviction levels of those offering advice allows you to filter signal from noise and make more informed investment decisions.