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  1. Stanford GSB: View From The Top
  2. S8E1: Orlando Bravo on Doing the Work, One Deal at a Time
S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top · Nov 19, 2025

Thoma Bravo's Orlando Bravo shares his journey from tennis to PE, emphasizing resilience, mentorship, and why the industry's best days are ahead.

Enterprise Software Moats Are Processes and Services, Not Just Code

When asked if AI commoditizes software, Bravo argues that durable moats aren't just code, which can be replicated. They are the deep understanding of customer processes and the ability to service them. This involves re-engineering organizations, not just deploying a product.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago

Thoma Bravo Was Built on a Contrarian Bet on Unprofitable Software Companies

After early failures, Orlando Bravo pioneered software buyouts. This was a contrarian move, as the prevailing view was that these companies were either too old or too risky. This niche focus on making unprofitable software businesses viable became the foundation of his firm's success.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago

Fears of a 'Taken' Market Are Perennial; Orlando Bravo Heard It in 1997

Students often believe their target industry is too crowded. Bravo counters this, recalling how a top PE head told him the industry was 'taken' in 1997. He argues the next generation can build bigger firms by ignoring such cyclical pessimism and focusing on execution.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago

Effective Mentorship Requires Daily Workplace Context, Not Ad-Hoc Calls

Orlando Bravo argues valuable mentorship isn't found in occasional calls. It's cultivated through daily work with colleagues who have direct context on your challenges. Proximity allows for the deep, nuanced guidance that scheduled, low-context conversations cannot provide.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago

Orlando Bravo Almost Lost His Job Offer by Asking for 'Carry' Prematurely

During his final offer dinner with Carl Thoma, Orlando Bravo asked for carried interest. Thoma was so put off by the request that he almost withdrew the offer, teaching Bravo a crucial lesson about earning your place before making demands.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago

Thoma Bravo Founder's First Three Deals Were an 'Absolute Disaster'

Orlando Bravo's first deals as a young PE professional were a catastrophe, with two going to zero. His mentor, Carl Thoma, gave him a second chance but with a crucial lesson: you can make mistakes, but you cannot make the same *type* of mistakes again.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago

Thoma Bravo's Founder Got His First PE Job After 500 Rejections

Orlando Bravo didn't get a return offer from his internship. Instead of giving up, he sent 500 resumes and cold-called firms, landing his pivotal role just two weeks before graduating. It shows that persistence, not a linear path, is key to breaking into competitive fields.

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time thumbnail

S8E1: Orlando Bravo on Doing the Work, One Deal at a Time

Stanford GSB: View From The Top·3 months ago