Don't use a generic opener. Lead with a specific trigger or context about the prospect, acknowledge it's a cold call, and then ask for 30 seconds of their time. This personalized approach makes every opener unique and more engaging, increasing the chances they'll listen.

A16z's content strategy allowed entrepreneurs to feel like they "knew" the partners before ever meeting them. This pre-established rapport is a powerful competitive advantage, creating a baseline of trust and alignment that competitors without a public voice lack. It transforms a cold pitch into a warm conversation.

To build relationships with potential mentors or sponsors, replace the extractive ask of "Will you mentor me?" with the value-added offer of "How can I help you?". This non-transactional approach demonstrates your worth, builds genuine rapport, and makes influential people want to invest in your career.

Podcast interviews are a powerful tool for building relationships with otherwise inaccessible decision-makers and mentors. Offering someone a platform to share their expertise is a more effective way to get their attention than a cold email, creating genuine connections and business opportunities.

Go beyond an Ideal Customer Profile (ICP) by creating a documented list of specific individuals, by name, you want to be introduced to. This shifts prospecting from an abstract exercise targeting companies to a tangible, actionable plan targeting people.

Instead of asking to "pick someone's brain," start a podcast. It provides a valid reason to invite dream mentors for interviews, granting you an hour of their focused attention. This access offers invaluable coaching that would otherwise be inaccessible or cost a fortune.

The list of people who recently viewed your profile is a source of pre-qualified leads. Initiate contact with a personalized connection request based on a non-sales commonality (e.g., location). If they accept, follow up by offering value, not a sales pitch.

To overcome the challenge of reaching non-customers in B2B, leverage specialized firms like GLG or Bridger. These networks can connect you with specific, hard-to-reach personas (e.g., CFOs of Global 2000 companies) for interviews within days, turning a major research blocker into a simple logistical task.

Instead of a direct "just following up" message, tag your prospect in a relevant industry post on LinkedIn. This provides value, gives them visibility, and serves as a subtle reminder, positioning you as a helpful resource rather than a persistent seller.