Reframe voicemails not as a request for a callback, but as a strategic preview for your next action, like an email or text. This guides the prospect to an easier response channel and makes the multi-touch sequence feel more cohesive and intentional.
Instead of a direct "just following up" message, tag your prospect in a relevant industry post on LinkedIn. This provides value, gives them visibility, and serves as a subtle reminder, positioning you as a helpful resource rather than a persistent seller.
To confirm a meeting with a busy prospect, use a direct, binary question in the email subject line (e.g., "Confirming appointment, yes or no?"). This minimizes cognitive load, allowing them to understand the request and reply without even opening the email.
When a prospect goes silent on your primary channels (email, work phone), they may be subconsciously filtering you out. Break this pattern by using a novel channel like WhatsApp or a different phone number. This can bypass their filters and elicit a response.
When a prospect doesn't respond, don't default to thinking they're ignoring you. Instead, assume they are extremely busy and your message was lost in the noise. This mindset encourages persistent, multi-channel follow-up rather than premature disqualification.