A16z's content strategy allowed entrepreneurs to feel like they "knew" the partners before ever meeting them. This pre-established rapport is a powerful competitive advantage, creating a baseline of trust and alignment that competitors without a public voice lack. It transforms a cold pitch into a warm conversation.
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To effectively influence partners, you must understand their priorities. A scrappy research method is to watch their executives' public interviews or internal all-hands meetings. This reveals their strategic goals and allows you to frame your proposal in their language, increasing its resonance.
A16z discovered their most successful content wasn't market commentary ("are we in a bubble?") but timeless, practical guides like "Good Product Manager, Bad Product Manager." This type of actionable content provides enduring utility to the target audience (entrepreneurs), building a deeper, more trusting relationship than fleeting, topical chatter.
Podcast interviews are a powerful tool for building relationships with otherwise inaccessible decision-makers and mentors. Offering someone a platform to share their expertise is a more effective way to get their attention than a cold email, creating genuine connections and business opportunities.
To start his marketing agency, the founder created content about his beliefs on the future of social media. This attracted inbound leads from people who resonated with his vision. This strategy applies to any service business: use platforms to share your point of view and establish authority.
To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.
![David George - Building a16z Growth, Investing Across the AI Stack, and Why Markets Misprice Growth - [Invest Like the Best, EP.450] thumbnail](https://megaphone.imgix.net/podcasts/8da7dbd8-ceeb-11f0-941c-ef83bcdd4c9f/image/d44107bc94719f78fbe91befb141073e.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
A podcast isn't just content; it's a tool for building parasocial relationships. This creates a "tuning fork" effect, attracting high-caliber listeners and guests who feel they already know you, leading to valuable real-world connections and opportunities.
To deeply understand your buyer's world, consume the content they consume. A top AE listened to an M&A industry podcast—not a sales podcast—which gave him the credibility and specific language to engage a senior executive. This builds authentic expertise that generic sales training cannot provide.
Counterintuitively, sharing your best knowledge for free builds immense trust and authority. This strategy proves your expertise and makes potential clients eager to purchase your paid implementation services, overcoming skepticism in a crowded market.
When meeting with senior leaders, shift the focus from your status updates to their priorities. Ask what's top of mind for them, what challenges they face, and how you can help. This reframes you from a direct report into a strategic ally, building trust and social capital.
The most effective fundraising strategy isn't a rigid, time-boxed "process." Instead, elite founders build genuine relationships with target VCs over months. When it's time to raise, the groundwork is laid, turning the fundraise into a quick, casual commitment rather than a competitive, game-driven event.
