While AI tools once gave creators an edge, they now risk producing democratized, undifferentiated output. IBM's AI VP, who grew to 200k followers, now uses AI less. The new edge is spending more time on unique human thinking and using AI only for initial ideation, not final writing.

The "generative" label on AI is misleading. Its true power for daily knowledge work lies not in creating artifacts, but in its superhuman ability to read, comprehend, and synthesize vast amounts of information—a far more frequent and fundamental task than writing.

To overcome AI's tendency for generic descriptions of archival images, Tim McLear's scripts first extract embedded metadata (location, date). This data is then included in the prompt, acting as a "source of truth" that guides the AI to produce specific, verifiable outputs instead of just guessing based on visual content.

Amy Porterfield dictates her personal stories to ChatGPT, then prompts it to extract the key parts into a concise draft. This uses AI as a partner for clarity and structure while preserving her authentic voice, avoiding soulless, AI-generated content.

A powerful workflow is to explicitly instruct your AI to act as a collaborative thinking partner—asking questions and organizing thoughts—while strictly forbidding it from creating final artifacts. This separates the crucial thinking phase from the generative phase, leading to better outcomes.

The most effective way to use AI is not for initial research but for synthesis. After you've gathered and vetted high-quality sources, feed them to an AI to identify common themes, find gaps, and pinpoint outliers. This dramatically speeds up analysis without sacrificing quality.

A critical learning at LinkedIn was that pointing an AI at an entire company drive for context results in poor performance and hallucinations. The team had to manually curate "golden examples" and specific knowledge bases to train agents effectively, as the AI couldn't discern quality on its own.

Unlike consumer chatbots, AlphaSense's AI is designed for verification in high-stakes environments. The UI makes it easy to see the source documents for every claim in a generated summary. This focus on traceable citations is crucial for building the user confidence required for multi-billion dollar decisions.

Leverage AI to analyze your year's worth of data to quickly identify top-performing content. AI can then go a step further by summarizing these top pieces or extracting key takeaways, creating new derivative content from your existing assets with minimal manual effort.