People struggle with AI prompts because the model lacks background on their goals and progress. The solution is 'Context Engineering': creating an environment where the AI continuously accumulates user-specific information, materials, and intent, reducing the need for constant prompt tweaking.

AI is not a 'set and forget' solution. An agent's effectiveness directly correlates with the amount of time humans invest in training, iteration, and providing fresh context. Performance will ebb and flow with human oversight, with the best results coming from consistent, hands-on management.

The effectiveness of agentic AI in complex domains like IT Ops hinges on "context engineering." This involves strategically selecting the right data (logs, metrics) to feed the LLM, preventing garbage-in-garbage-out, reducing costs, and avoiding hallucinations for precise, reliable answers.

Instead of a generalist AI, LinkedIn built a suite of specialized internal agents for tasks like trust reviews, growth analysis, and user research. These agents are trained on LinkedIn's unique historical data and playbooks, providing critiques and insights impossible for external tools.

Off-the-shelf AI models can only go so far. The true bottleneck for enterprise adoption is "digitizing judgment"—capturing the unique, context-specific expertise of employees within that company. A document's meaning can change entirely from one company to another, requiring internal labeling.

Building a single, all-purpose AI is like hiring one person for every company role. To maximize accuracy and creativity, build multiple custom GPTs, each trained for a specific function like copywriting or operations, and have them collaborate.

The effectiveness of an AI system isn't solely dependent on the model's sophistication. It's a collaboration between high-quality training data, the model itself, and the contextual understanding of how to apply both to solve a real-world problem. Neglecting data or context leads to poor outcomes.

Long, continuous AI chat threads degrade output quality as the context window fills up, making it harder for the model to recall early details. To maintain high-quality results, treat each discrete feature or task as a new chat, ensuring the agent has a clean, focused context for each job.

While AI models excel at gathering and synthesizing information ('knowing'), they are not yet reliable at executing actions in the real world ('doing'). True agentic systems require bridging this gap by adding crucial layers of validation and human intervention to ensure tasks are performed correctly and safely.