To maintain quality, 6AM City's AI newsletters don't generate content from scratch. Instead, they use "extractive generative" AI to summarize information from existing, verified sources. This minimizes the risk of AI "hallucinations" and factual errors, which are common when AI is asked to expand upon a topic or create net-new content.

Involve people from outside the marketing team and across different demographics (e.g., Gen Z) in the content ideation process. Their diverse perspectives and awareness of different trends can surface novel ideas that marketing-focused teams might otherwise overlook.

The audience for marketing content is expanding to include AI agents. Websites, for example, will need to be optimized not just for human users but also for AI crawlers that surface information in answer engines. This requires a fundamental shift in how marketers think about content structure and metadata.

Every customer call is a potential blog post. An AI workflow systematically redacts all sensitive and identifying information from call transcripts, then rewrites the core use-case discussion into an SEO-optimized article. This creates a scalable content machine fueled by real customer problems, generating thousands of posts.

Instead of asking an AI to repurpose content ad-hoc, instruct it to build a persistent "content repurposing hub." This interactive artifact can take a single input (like a blog post URL) and automatically generate and organize assets for multiple channels (LinkedIn, Twitter, email) in one shareable location, creating a scalable content remixing system.

Instead of creating everything from scratch, Klue's Compete Network began by aggregating content and partnering with existing thought leaders. They provided the production 'plumbing,' allowing creators to focus on their expertise, which accelerated the network's growth and value.

In an AI-driven world, optimizing for website traffic is a losing game. A better long-term strategy is to create high-value content (podcasts, videos, newsletters) across various platforms. This approach helps people directly and simultaneously feeds the large language models that are increasingly becoming information gatekeepers.

Instead of subscriber counts, 6AM City uses a specific revenue threshold to decide when to staff an AI-powered "seed" market with a human editor. Once an automated newsletter can generate enough revenue to cover an editor's salary (e.g., $5,000/month for a $60,000/year role), the company invests. This ensures financially sustainable, de-risked expansion.