To build relationships with potential mentors or sponsors, replace the extractive ask of "Will you mentor me?" with the value-added offer of "How can I help you?". This non-transactional approach demonstrates your worth, builds genuine rapport, and makes influential people want to invest in your career.

The founder advocates for being a "fountain, not a drain." He uses "soft touchpoints"—like texting a screenshot of a partner's ad seen in public—to stay top-of-mind without asking for anything. This builds genuine, non-transactional connections that pay dividends when a real "ask" is eventually needed.

The best way to secure a mentor is not to ask for mentorship, which can feel like a burden. Instead, proactively offer to help them with their work. This demonstrates your value and builds a natural relationship that organically evolves into a mentorship.

When a venture capitalist asks a profound, introspective question (e.g., about your siblings), it might not be for evaluating you. Instead, it's a clever tactic to build rapport and make you feel understood, increasing the likelihood you'll choose them in a competitive funding round.

To connect with high-level experts, don't just ask for time. First, provide "Proof" you've applied their work. Then, "Ask" one specific, tight question. Finally, "Close" the conversation quickly to show you respect their time and are an action-taker, not just a talker.

Asking questions that probe values, beliefs, or experiences—"deep questions"—can create surprisingly intimate connections in seconds, even with strangers like a barista. These questions invite authenticity and move beyond superficial small talk, making the other person feel seen and valued.

When reaching out to a potential mentor, go beyond their professional history. Michal Preminger advises doing 'serious research' to find a personal commonality that can create genuine chemistry, making the mentor want to invest their time long-term, not just for a single 30-minute call.

Approach online networking with the mindset of a host, as designer Charles Eames suggested. Instead of asking what you can get from others, focus on what you can offer. Create artifacts, share knowledge, or host events to naturally attract community and opportunities.

When you ask someone for help and they agree, they become emotionally invested in your career. This transforms them into stakeholders in your success, making them more likely to support you in the future. It builds a loyal advisory board, one coffee meeting at a time.