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  1. The Martell Method w/ Dan Martell
  2. How to Invest Your Money Like The 1%
How to Invest Your Money Like The 1%

How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell · Jan 6, 2026

The 1% invest differently. They build a foundation in health and skills, then reinvest in their business before ever touching financial assets.

The Wealthy Build Wealth Through Their Business, Not Stocks; Financial Assets Are for Preservation

The top 0.1% focus on their primary operating company as the main wealth generator. They view stocks, real estate, and index funds as tools to preserve wealth after it's been made, making it the final stage of investing, not the first.

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How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell·a month ago

Decentralize Growth by Investing in Coaches for Your Department Heads, Not Just the CEO

To scale effectively, don't bottleneck knowledge with the CEO. Invest in specialized coaches, consultants, and mastermind groups for your department leaders. This empowers them to solve problems and develop their teams directly, as building the people is what ultimately builds the business.

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How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell·a month ago

Elite Performers Practice "Just-in-Time" Learning, Not "Just-in-Case" Learning

Most people learn things "just in case" they might need them, like in university. The most effective approach is "just-in-time" learning—acquiring knowledge from books, courses, or mentors to solve a specific, immediate challenge you are facing right now.

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How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell·a month ago

Don't Hire to Grow Your Business; Hire to Buy Back Your Time

The primary purpose of hiring is not to add capacity for growth, but to free up the founder's time from low-value tasks. This allows the founder to reinvest their unique talents into activities that truly drive the business forward, making growth an outcome of strategic time reallocation.

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How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell·a month ago

Turn Experts into Mentors with the "PAC" Script: Proof, a Specific Ask, and a Quick Close

To connect with high-level experts, don't just ask for time. First, provide "Proof" you've applied their work. Then, "Ask" one specific, tight question. Finally, "Close" the conversation quickly to show you respect their time and are an action-taker, not just a talker.

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How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell·a month ago

The Wealthy Use the "Buy, Borrow, Die" Strategy to Access Tax-Free Liquidity from Assets

Instead of selling assets and triggering capital gains, the wealthy buy and hold assets like stocks. They then borrow against that portfolio tax-free for living expenses. When they die, a life insurance policy pays off the loan, allowing the original assets to pass to heirs tax-free.

How to Invest Your Money Like The 1% thumbnail

How to Invest Your Money Like The 1%

The Martell Method w/ Dan Martell·a month ago