While AI tools once gave creators an edge, they now risk producing democratized, undifferentiated output. IBM's AI VP, who grew to 200k followers, now uses AI less. The new edge is spending more time on unique human thinking and using AI only for initial ideation, not final writing.

Eoin Clancy of Airops defines low-quality AI content, or 'slop,' with three indicators: 1) It isn't unique and fails to advance the conversation. 2) It doesn't sound like your brand. 3) It uses robotic language, such as 'utilize' instead of 'use' or excessive em-dashes.

AI makes it easy to generate mediocre content, shrinking the gap between bad and passable. However, the effort required to create truly good, differentiating content has increased, widening the gap between what is passable and what is excellent, making true differentiation more difficult.

The term "slop" is misattributed to AI. It actually describes any generic, undifferentiated output designed for mass appeal, a problem that existed in human-made media long before LLMs. AI is simply a new tool for scaling its creation.

AI-generated text often uses devices like em-dashes or structuring ideas in threes. These aren't random; they're patterns learned from scraping skilled human writers like C.S. Lewis. This creates a paradox where the stylistic habits of good writing can now be misinterpreted as tells for AI.

VP of Growth Eoin Clancy identifies three signs of low-quality AI content: it offers no new "information gain," fails to match the brand's voice, and uses robotic tells like em dashes or formal words like "utilize."

As AI makes content creation ubiquitous, the internet is flooded with shallow, generic "AI slop." Consumers are adept at spotting it, with 59% saying it damages their trust in a brand. This creates a premium for human-crafted, authentic stories.

The novelty of AI-generated content wears off quickly. As audiences are exposed to more AI outputs (text, images, websites), they rapidly develop a sensitivity to its patterns and templates. What initially seems impressive and polished soon becomes recognizable as low-effort and cheap.

In the age of AI, 'slop' is not defined by typos or poor formatting, but by well-structured content that lacks a person's unique insight, critical thinking, and accountability. It's the absence of a real, defensible human author behind the words, a problem reviewers can now easily spot.