When a VC reaches out before you're fundraising, don't take the meeting. State that you're busy building and suggest a meeting in a future quarter. This scarcity tactic, or 'negging,' signals confidence and makes your startup more desirable to the investor.

YC now provides founders an investor's conversion rate (meetings vs. checks). A low rate signals to founders not to prioritize that meeting, forcing VCs to abandon a "catch-all" meeting approach in favor of being highly selective upfront to avoid damaging their reputation within the ecosystem.

In a challenging fundraising climate, formal processes are insufficient. SpliceBio's CEO secured their lead Series B investor by starting informal conversations a full year before the official round. This long-term relationship-building establishes trust and allows investors to track execution over time, which is critical when capital is tight.

Counterintuitively, targeting significantly larger deals forces extreme focus. A $5 billion fundraising goal might involve only 10 conversations, whereas a $5 million goal could involve 1,000. This massive scale filters for serious professionals and eliminates the distractions common in smaller-scale endeavors, simplifying the process.

Effective fundraising isn't a single event but a process. By conducting regular 'non-deal roadshows,' you build investor confidence and prove management's ability to execute on promises over time. This makes the eventual request for capital much more likely to succeed because trust has already been established.

Prepared's founder rejected running a formal fundraising process. Instead, he had infrequent 'coffee chats' with investors to share progress. This built relationships and momentum, leading to preemptive term sheets and much faster closes without the distraction of a full-time fundraise.

New investors should prioritize building a network that aligns with their fund's specific investment thesis. Generic networking is inefficient; focus on cultivating relationships with individuals who fit the fund's "ideal customer profile" to generate high-quality deal flow, as 80% of funded deals can come from this source.

Instead of broad roadshows, Deel's CEO builds deep relationships with a few key investors. By giving them continuous access to business data, he creates a dynamic where investors proactively offer term sheets, avoiding the traditional fundraising grind.

Saarinen contrasts his first startup's "brute force" fundraising (emailing 100 VCs) with Linear's targeted approach. He cultivated a few relationships, waited for a moment of peak company momentum (strong growth, positive metrics), and then approached his small, pre-vetted list to maximize leverage and make the process easy.