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Former Treasury Secretary Tim Geithner categorized meetings as either "We Care" (signaling engagement without a clear decision) or "We Decide" (making a concrete choice). Recognizing this distinction is crucial for policy entrepreneurs to know where to focus their energy and avoid wasting time on performative discussions.

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A core strategy for policy impact is to make it as easy as possible for busy decision-makers to act on your ideas. This involves doing their follow-up work, aligning stakeholders, and presenting a clear path to get a decision over the finish line.

Don't just broadcast information to stakeholders. Use presentation time for discovery. Ask direct questions like "Is this relevant?" and observe body language to learn what truly matters to them. Each meeting is a chance to refine your understanding of their priorities for the next interaction.

Before scheduling, ensure a meeting's purpose is to Decide, Debate, Discuss, or Develop (4Ds). Then, confirm the topic is either Complex, Emotionally intense, or a One-way door decision (CEO). This rigorous filter eliminates status updates and other low-value synchronous gatherings from calendars.

Before attending a meeting, ask two questions: 1) "What specific decision or alignment will this create?" and 2) "What happens if we don't have this meeting?" If you can't provide clear, impactful answers, the meeting is a waste of time and should be canceled or handled asynchronously.

Meetings serve as a microcosm of your company's effectiveness. If they are repetitive, lack new ideas, and don't result in action, it signals a systemic inability to innovate. Fixing the way your team approaches meetings can create a powerful ripple effect across the organization.

Instead of listing vague topics like "team discussion," structure each agenda item with a verb and a noun (e.g., "Decide Q4 budget," "Align on launch strategy"). This simple framing forces clarity on the desired outcome for each item and helps determine if it even requires a synchronous meeting.

Instead of seeking consensus, your primary role in a group meeting is to surface disagreements. This brings out the real challenges and priorities that are usually discussed behind closed doors, giving you the full picture of the problem before you ever present a solution.

The first step to better meetings is asking "should we have this meeting at all?" By eliminating purely informational meetings, you prevent the formation of norms like disengagement and silence. This makes it more likely that when a collaborative meeting is necessary, team members will actively participate.

When meeting with senior leaders, shift the focus from your status updates to their priorities. Ask what's top of mind for them, what challenges they face, and how you can help. This reframes you from a direct report into a strategic ally, building trust and social capital.

In your initial pitch meeting, don't seek full approval. Your goal should be to secure buy-in for the idea to be *explored* further. This "small win" approach lowers the commitment barrier for decision-makers, making it easier for them to say yes and creating momentum.