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Unlike a typical General Manager model, Snap uses a flat, functional structure where heads of product, engineering, sales, etc., all report to the CEO. This means there is no single accountable owner for major initiatives, forcing leaders to work together to get things done.
Snap fosters innovation by maintaining two distinct structures: a small, flat design team for new ideas and a large, hierarchical organization for scaled execution. Leadership's key role is to manage the dialogue and mutual respect between these two groups, preventing the natural friction that arises.
To speed up Ring, returning founder Jamie Siminoff bypassed traditional management layers. He elevated high-potential, more junior employees to report directly to him, not as managers, but as individual contributors running key initiatives. This broke up hierarchies and increased ownership.
Kalshi operates with roughly 130 employees reporting directly to the two co-founders. While admittedly "chaotic," the CEO argues this lack of hierarchy allows the company to constantly and frictionlessly reorient around new opportunities and threats.
To maintain a culture of innovation as the company scales, Snap keeps its design team exceptionally small and flat. This structure encourages rapid iteration and prioritizes good ideas over hierarchy, preventing the fixation on promotions that can stifle risk-taking in large organizations.
Chamath models his company's structure on a circuit board, not an org chart. Each department is a "chip" (e.g., Marketing) with explicit inputs (money, content) and outputs (leads). This "system on a chip" model forces functional clarity and minimizes hierarchy-driven politics.
To combat slow decision-making from having too many stakeholders, Robinhood reorganized from functional departments to business units led by General Managers. This structure puts product, engineering, compliance, and operations on the same team, streamlining ownership and accelerating progress.
Rippling structures teams into business units led by GMs who oversee product, sales, and implementation. This is driven by the belief that a unified team focused on a specific customer problem (e.g., IT) delivers a superior end-to-end experience compared to a traditional matrixed organization.
To prevent bureaucracy from stifling creativity, Snap intentionally maintains a small, nine-person design team with a completely flat structure. This setup prioritizes rapid iteration and rewards risk-taking over a culture of seeking promotions, ensuring that great ideas can emerge from anywhere within the group.
Block restructured from divisional GMs to a functional organization (Engineering, Product, Design) across all brands. This creates a single shared roadmap and forces alignment, enabling cross-unit collaboration that was difficult when incentives were siloed in separate P&Ls.
The true purpose of a flat organization is to enable rapid information flow and collaboration, preventing data silos. It allows any junior engineer to directly communicate with senior leadership, accelerating decision-making and problem-solving across the company without having to funnel information through managers.