Instead of just using external AI chats, teams can build custom tools like a "notebook LM" on top of their own asset libraries (e.g., case studies). This centralizes knowledge, making it instantly queryable and useful for both marketing and sales, maximizing the ROI on past content creation.

Tools like Notebook LM don't just create visuals from a prompt. They analyze a provided corpus of content (videos, text) and synthesize that specific information into custom infographics or slide decks, ensuring deep contextual relevance to your source material.

New features in Google's Notebook LM, like generating quizzes and open-ended questions from user notes, represent a significant evolution for AI in education. Instead of just providing answers, the tool is designed to teach the problem-solving process itself. This fosters deeper understanding, a critical capability that many educational institutions are overlooking.

While many use Google's NotebookLM for summarizing sources, its ability to generate visually appealing and well-structured slide decks is a powerful, overlooked feature. By inputting a source like a transcript or blog post, users can create high-quality presentations, making it a valuable AI slide designer beyond just research.

Individual sellers can use free tools like Google's NotebookLM to build their own specialized AI agents now. By uploading books, articles, and podcasts on topics like prospecting or upselling, they create a personal knowledge base to get instant, tailored answers and stay ahead of the curve.

To create a reliable AI persona, use a two-step process. First, use a constrained tool like Google's NotebookLM, which only uses provided source documents, to distill research into a core prompt. Then, use that fact-based prompt in a general-purpose LLM like ChatGPT to build the final interactive persona.

To make company strategy more accessible, Zapier used Google's NotebookLM to create a central AI 'companion.' It ingests all strategy docs, meeting transcripts, and plans, allowing any employee to ask questions and understand how their work connects to the bigger picture.

A powerful learning hack: 1) Ask an LLM (like Gemini) for a deep research guide on a topic. 2) Paste the text into Google's NotebookLM. 3) Prompt NotebookLM to "create a five-minute podcast" summarizing the material. This transforms dense information into a quick, digestible audio primer for learning on the go.

Google's powerful AI tool, NotebookLM, remains relatively unknown because it's buried within the Google brand, similar to the fate of Google+. To reach its full potential, it needs to be spun out with its own domain and identity, like YouTube was. A standalone brand would allow it to find its audience and grow independently.