Traditional trial recruitment methods like phone calls or emails often favor desk workers and higher socioeconomic demographics. Text messaging provides a more equitable channel, as mobile phone and SMS usage for internet access dominates in lower socioeconomic quartiles, reaching a broader, more representative patient population.

For businesses heavily reliant on email, adding SMS marketing is not just an incremental improvement. Data from MailChimp shows that customers see a 16.5x ROI multiplier after launching their first SMS campaign. This demonstrates the immense value of communicating with customers across different channels where they are ready to engage.

When a prospect goes silent on your primary channels (email, work phone), they may be subconsciously filtering you out. Break this pattern by using a novel channel like WhatsApp or a different phone number. This can bypass their filters and elicit a response.

Simple text reminders for medication adherence are common. The real opportunity is using two-way, AI-powered texting to create conversations that uncover the specific reasons (out of over 250 identified) why a patient might stop taking their medication, allowing for timely and personalized interventions.

When a prospect's voicemail directs you to text, structure your message for reading, not listening. Start with relevance about them, not your name, because they will likely read a transcript. This optimizes the message for the medium they've chosen.

For professionals who find phone calls demanding and texting too superficial for relationship building, voice memos offer an effective middle ground. This asynchronous communication method allows for the nuance and personality of voice, fostering a deeper connection without the pressure of a real-time conversation.

Counterintuitively, SMS marketing is becoming the preferred channel for complex, multi-step sales like insurance, solar, and real estate. These industries require relationship-building and drip messaging over time, a process that sales-tech platforms are now automating effectively via text message.

Healthcare providers invest heavily in patient portals and custom apps but struggle with adoption. The core problem isn't the app's design but the high friction of getting users to download and engage. Texting (SMS) bypasses this by leveraging the one universal communication app patients already have installed with notifications enabled.

To build deeper relationships with potential investors or clients, explicitly suggest moving conversations from formal email to a personal channel like WhatsApp. This enables informal, rapport-building interactions that humanize you, making future business asks feel more natural and likely to succeed.