The goal of "always-on" engagement is a seamless, contextual relationship. The best model is interacting with a friend: you can switch from text to a phone call, and they'll remember the context and anticipate your needs. This is the new standard AI should enable for brands.

Deciding between email and a face-to-face conversation for a tough message isn't about what's easiest for you. The choice should be a strategic one based on the desired relational outcome. Use email for transactional updates; use direct conversation to preserve relationships.

Instead of antisocially typing on a device during meetings, activate ChatGPT's voice mode out loud. This social hack frames the AI as a transparent participant, retrieving information for the entire group and reducing friction for quick lookups without disrupting the conversation.

Using phone, email, and social isn't merely about finding a channel that works; it's about becoming a known person. When a prospect has heard your voice on a voicemail and seen your face on LinkedIn, you are no longer an anonymous bot. This human connection dramatically increases the likelihood of a response, even if it's a polite 'no'.

The most efficient delegation method is using your voice, which is 2-3 times faster than typing. By sending voice notes to an assistant between meetings to capture takeaways and action items, you can process work in real-time and prevent tasks from accumulating into a daunting end-of-day list.

While most focus on human-to-computer interactions, Crisp.ai's founder argues that significant unsolved challenges and opportunities exist in using AI to improve human-to-human communication. This includes real-time enhancements like making a speaker's audio sound studio-quality with a single click, which directly boosts conversation productivity.

When a prospect's voicemail directs you to text, structure your message for reading, not listening. Start with relevance about them, not your name, because they will likely read a transcript. This optimizes the message for the medium they've chosen.

Reframe voicemails not as a request for a callback, but as a strategic preview for your next action, like an email or text. This guides the prospect to an easier response channel and makes the multi-touch sequence feel more cohesive and intentional.

Stop measuring voicemail success by callbacks. Data suggests leaving a voicemail increases future pickup rates by over 25%. Furthermore, pointing the voicemail to an email you sent can triple the reply rate to that email, making it a powerful tool for multichannel prospecting.