Don't compare your niche content's views to mass-market entertainment. A video for business owners getting 100,000 views might represent a huge portion of its total addressable market (TAM), making it far more successful than a viral video with millions of untargeted views. Contextualize your metrics against your market size.

Instead of spending big on trendy mega-influencers, Gamma found success by scaling relationships with thousands of micro-influencers in niche, high-trust "echo chambers" like education. These smaller, authentic voices spread like wildfire within their communities, driving more effective growth.

Covering multiple unrelated topics on a single YouTube channel—a "carnival channel"—fragments your audience and confuses the algorithm. Focusing on a single, clear niche is essential for building a loyal, engaged community around a core value proposition.

While platforms like X generate high view counts, a small, niche YouTube channel builds significantly more trust and drives higher conversion rates for B2B SaaS. Local Rank's launch video got 1/10th the views of its X post but drove 80% of sales. Even unpolished Loom videos can be highly effective.

Episodes that underperformed with the general audience, like those on Nintendo or cricket, proved invaluable by attracting influential "superfans," including Meta executives and author Michael Lewis. This shows that catering to a passionate niche can yield more strategic value than broad, moderate appeal.

The 'For You Page' algorithm prioritizes engaging content over follower counts. This allows a niche creator, paid a monthly retainer for daily posts, to generate more reach and a better ROI than a high-cost influencer paid for a single post. The strategy relies on volume and algorithmic discovery.

Contrary to popular belief, a creator's income doesn't scale linearly with their follower count. Higher earnings are driven by a lucrative niche (e.g., FinTech), brand safety, and treating content creation like a business. A creator with 30k followers can out-earn one with a million.

Podcast listeners have higher average household incomes and greater purchasing intent. A small, dedicated audience built through the intimacy of audio is more valuable for monetization via courses and consulting than a massive but disengaged social media following.

Creator agencies and networks price talent efficiently. The real opportunity is in mass outreach to smaller creators (10k-50k subs) who don't know their market value. A fraction will underprice themselves so dramatically that they become a marketing arbitrage opportunity.